The Tourism, Culture, Broadcasting, Television, Sports and Press Department of Hainan Province recently released information that in the first half of 2025, Hainan received a total of 55.2129 million tourists, representing an 8.1% year-on-year increase; the total expenditure by tourists amounted to RMB 118.927 billion, marking a 8.4% year-on-year increase; and the number of inbound overnight tourists reached 652,900, indicating a 31.7% year-on-year increase.

In the first half of the year, the number of entry-exit personnel at Sanya Phoenix International Airport reached 473,000, and the number of entry-exit flights exceeded 2,900, marking an increase of 79.1% and 65.3% year-on-year, respectively. Among them, the number of visa-free tourists exceeded 208,000, accounting for 88.54% of the total number of inbound tourists.

As we enter the summer travel season, Haikou Meilan International Airport is anticipating a positive trend in flight and passenger traffic. According to estimates, during the summer travel season, Haikou Meilan International Airport is expected to operate 2,196 international and regional flights, transporting 254,000 passengers, representing a year-on-year increase of 13.3%.

Leveraging the brand influence of "Cool Summer", Hainan's mountain tours, rainforest tours, rural tours, coastal tours, and other activities have become popular this summer. The relevant person in charge of the Tourism and Culture, Broadcasting, Television, and Sports Department of Hainan Province stated that in the next step, Hainan will take the opportunity of the closure of the entire island of Hainan Free Trade Port on December 18 to build a new tourism ecosystem featuring shared benefits for both hosts and guests and a harmonious beauty across the entire region, providing global tourists with higher quality, more diverse, and more attractive tourism options.