In the past, we always referred to indicator data from European and American countries to predict China's development, and the 70% proportion of branded hotels was an important basis for encouraging the hotel industry to maintain expansion in the past decade - based on the 350000 hotel base, there should be about 250000 branded hotels. But this year, professional data from Maidian.com, China Hotel Association, and others remind us that this prediction may need to be revised. The 70% proportion is not a problem, but the base of 350000 hotels needs to be revised. In the future, China may need 200000 to 250000 hotels, with approximately 150000 branded hotels, reaching the target of 70% branded hotels. If this data is true, the total number of hotels in China will decrease by 100000 in the next 5-10 years, and the development strategy of hotel groups will shift from scale expansion to improving efficiency. Brand premium and customer loyalty will become the core indicators of hotel operations.