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Urban vacations and cultural vacations lead the new trend of tourism consumption during the May Day holiday

Date: 2024-05-14

Following the Qingming Festival holiday, the "May Day" holiday in 2024 will once again strongly drive holiday tourism consumption across the country. According to estimates from the Ministry of Culture and Tourism Data Center, the total number of domestic tourism trips nationwide was 295 million, a year-on-year increase of 7.6%. Third- and fourth-tier cities released With the new driving force of cultural tourism consumption, more and more tourist destinations in lower-tier markets are becoming popular. City vacations, folk cultural tours, parent-child travel, etc. have become popular trends in consumer vacation travel, and the number of product orders in corresponding destination cities, scenic spots, and hotels has increased significantly.

Under the current consumption trend, Shibaige and Songpin Hotels have received good market feedback and consumer recognition during this year's May Day holiday. The high-end business and leisure full-service hotel brand managed by Yongle Huazhu Hotel Management Co., Ltd. (hereinafter referred to as Yongle Huazhu), a joint venture between Huazhu Group and Sunac Culture and Tourism Group, achieved full occupancy of 17 stores in 12 cities during the May Day holiday. Among them, Chengdu Sunac Sunac Scheberger Hotel has been fully occupied for four consecutive days, Qingdao Sunac Sunac Scheberger Hotel’s revenue exceeded the same period in 2023, and Hefei Sunac Scheberger Grand View Hotel had a single-day comprehensive RevPAR of nearly 3,000 yuan; and its Songpin Hotel, which focuses on creating luxury and cultural resorts, is also The "May Day" holiday achieved gratifying results. In the two days before the holiday, the comprehensive RevPAR of Chongqing Shanqian Songpin Hotel exceeded 10,000 yuan; the comprehensive RevPAR of Wuxi Xuelang Songpin Hotel on the peak day (May 2) also reached more than 10,000 yuan.