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Ministry of Culture and Tourism: By the end of 2021, all state-owned scenic spots need to realize online booking

Date: 2020-12-03

To speed up the construction of smart tourism scenic spots, it is necessary to formulate guidelines and relevant requirements for the construction of smart tourism scenic spots.

On November 30, the Ministry of Culture and Tourism, the National Development and Reform Commission and other 10 departments jointly released the Opinions on Deepening the "Internet + Tourism" to Promote the High-quality Development of tourism (hereinafter referred to as the Opinions).

State-owned scenic spots should all offer online booking services by the end of 2021, according to the guideline. To speed up the construction of smart tourism scenic spots, it is necessary to formulate guidelines and relevant requirements for the construction of smart tourism scenic spots.

To be specific, the Opinions make it clear that tourism scenic spots should be guided to develop digital experience products and popularize intelligent services such as electronic map, circuit recommendation and voice guide. A number of world-class tourist attractions and resorts will be built to set up models of smart tourist attractions. We will promote the digitization of rural tourism resources and products, and build a number of smart tourism demonstration villages and towns across the country. It supports tourist attractions to fully display their characteristic cultural connotation through digital technology, and actively builds digital museums and digital exhibition halls to enhance tourism experience.

At the same time, according to the development goals set out in the Opinions, it is estimated that by 2022, China will have built a number of smart tourism scenic spots, resorts, villages and cities, and the total number of tourists and tourism consumption in the country will return to the level before the COVID-19 epidemic, and the supervision and service capacity of big data in the tourism market will be further enhanced. By 2025, national 4A level and above tourist attractions and provincial level and above tourist resorts will be basically transformed and upgraded into smart ones.

The guideline also said efforts should be made both online and offline to promote national cultural parks such as the Great Wall, The Grand Canal, the Long March and the Yellow River, as well as tourist routes with important themes such as the Silk Road, so as to build world-class tourist routes. We will encourage tourist attractions, tourist hotels, museums and other institutions to cooperate with Internet service platforms to build online flagship stores, and achieve functions such as online ticket booking, tourism information display, member management, coupon group buying, cultural and tourism creative product sales. We will encourage e-commerce platforms to expand the functions of "tourism + geographical indication products + Internet + modern logistics" and expand the scale of online sales. Online marketing methods such as network broadcast, website special columns and small programs are encouraged to promote key villages and towns of rural tourism in China, beautiful leisure villages in China and exquisite scenic spots of rural leisure tourism.