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Prepare for the 'Double 11' hotel group to borrow at a low price products to open online traffic

Date: 2020-10-27

Experienced a summer and the tourist season in October, November holiday hotel began to turn pale, then how to cover cash flow has become a problem to consider.

As "double 11" open to booking, many hotels have also come up with cheap promotional products to join the online traffic fight.On October 26, Beijing commercial daily reporter learned from several hotels, including intercontinental, Hilton, marriott, shangri-la, and many other international hotel groups have launched their own "double 11" pre-sale product.Hotels group, in fact, every year are among the "double 11" battlefield, but this year seems more attention.Analysis to this, the personage inside course of study points out that because of the influence of the outbreak, this year a lot of hotel performance is not as before, and experienced a summer and October peak tourist season, how to cover cash flow under the off-season market also become a problem need to be considered, so want to borrow a lot of hotel group sales promotion to accelerate money back home.

Specific view, intercontinental hotels group has in view of the "double 11" launched "cardiac limited-time suite 68 fold courtesy", the plans include Beijing, Harbin, hangzhou, emei mountain, the north sea, and many other tourist destination, hotels, more visitors and only 68 discount bookings.At the same time, the group also gives extra integral rights to appeal to consumers.Hilton group in the flying pigs official flagship store launched many hotel low price even live packages, such as textile estate in nyingchi Hilton Hotel 2 nights packages only 1399 yuan, like Hilton resort jiuzhai luneng also only 1699 yuan can stay 2 nights and so on.Shangri-la hotel group in its flying pigs official flagship store opened low booking patterns, including xiamen shangri-la hotel, sanya shangri-la resort hotel and other popular hotel, the hotel group at the same time also launch a lot of red envelopes on tourists' rights and interests, visitors can enjoy preferential prices further.

Beijing commercial daily reporter also noticed that after every hotels group is among the "double 11" battlefield, but this year seems particularly striking.Can outbound tourists, said wang ever, but this year because of the influence of the outbreak, outbound travel is temporarily not open, and the next winter can only at home to play, so more attention to some cheap, cost-effective domestic hotel, "now," double 11 "product has a lot of very cheap, a lot of the hotel is almost 6-7 discount."

Huamei hotel consultant agency chief knowledge officer, senior economist at Zhao Huanyan pointed out that the hotel to participate in the activities of "double 11", in the final analysis is a kind of hotel industry of online marketing.This year, compared with previous years, the hospitality industry marketing consciousness and enthusiasm really improved than before, especially the special offer product promotion, this is partly because the outbreak."This year, after all, a lot of hotel performance than before, and experienced a summer and the tourist season in October, November holiday hotel began to turn pale, then how to cover cash flow has become a problem to consider."His analysis.

The personage inside course of study also said that from the current "double 11" promotion of hotel products, contains a lot of resort hotel products, and discount larger efforts, in the promotion of products at the same time, also is given priority to with room booking, therefore, enterprise recycling cash flow wish desperately.At the same time, the personage inside course of study also reminded above, although the "double 11" product promotions, but consumers still need to carefully watch the provisions and use of the specific time, avoid disputes.